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MRA
 
EXHIBITOR Magazine
Mar. 27, 2025


Providing exhibit and event marketers with the tools and education
to produce high-performance programs with measurable results.


Magazine
 
STRATEGY

The Final Stretch: Tips and Tactics for the Show's Last Day
 
Despite its reputation for weak traffic and rickety returns, the last day of a trade show can actually deliver remarkable results. The key is not only to leverage remaining traffic but also to capitalize on ancillary tactics and outcomes – e.g., networking, competitive intel, performance assessments, and more.
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EXHIBITOR Q&A

The Art of Crowd Control
 
"What are some best practices for managing crowds at my large corporate event?"
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FROM THE ARCHIVES

Six Couldn't-Miss Sights at ASCO
 
The ASCO Annual Meeting is one of the most important gatherings for oncology professionals, drawing more than 40,000 attendees from every corner of the globe. At the 2024 iteration, the exhibit hall was a buzzing marketplace, brimming with pharmaceutical giants, biotech innovators, cutting-edge medical device makers, diagnostic labs, healthcare tech pioneers, and professional organizations. It was a paradise for anyone looking to dive deep into the latest and greatest in oncology. The EXHIBITOR team, as always, was on the hunt for innovation in design, and we landed on six favorites.
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News
 

 

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Events
 

EXHIBITOR eTrak eLearning
 
 
EXHIBITOR eTrak Online Sessions

Capturing and holding peoples' attention is essential to standing out on a noisy trade show floor. Join us as we define what an attendee's attention is, how it works, and how it's impacted by the trade show environment. Apr. 10, at 1:00pm ET.
 
EXHIBITOR eTrak Online Sessions

Events and tradeshows are the front lines of brand building and exhibit managers should be leading the charge. Take a more active role in building your company's brand. Apr. 15, 1:00pm ET.
 
 
Magazine
 
DIGITAL EDITION

Read EXHIBITOR Magazine's Latest Issue Online
 
The newest digital issue of EXHIBITOR magazine is now available, featuring EXHIBITOR Magazine's annual Economic Outlook, the EXHIBITORLIVE Show Preview, a list of actionable AI tools, and more!
Read this Issue   |   Subscribe for Free
 
 
 
CERTIFICATION

Certified Trade Show Marketer
 
See what CTSM grads are saying about the Certified Trade Show Marketer (CTSM) Program, the industry's only university-affiliated professional certification, with more than 4,000 trade show professionals enrolled. CTSM is designed to provide you with a solid foundation of education, tools, and the support network to excel.
Watch the Videos   |   More about CTSM

 
Marketplace
 
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Find It - Marketplace


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